The English top-flight, Premier League has been incorporated into Viaplay Group’s long-term broadcasting agreement in Norway with a Norwegian TV provider, RiksTV.
When Viaplay Group’s Norwegian programming of the world’s most famous football championship begins in August, RiksTV subscribers would be eligible to watch all 380 Premier League matches live each season using streaming and hybrid plans.
An existing Norwegian broadcast agreement between Viaplay Group and RiksTV includes Viaplay, the V sport premium linear TV networks, and local linear TV stations.
Customers of RiksTV will be able to watch Premier League football on V Premium, a unique combination service that combines all of the V sporting premium traditional TV channels from Viaplay Group, all five new top-quality Premier League-specific networks, and the Viaplay Film & Series streaming option.
The Viaplay Total viewing bundle, which will broadcast every Premier League game, is available to Strim subscribers of RiksTV.
Kim Poder, Chief Commercial Officer of the Viaplay Group, remarked, “Football fans across Norway are counting down to 5 August and the new Premier League season, with local superstar Erling Braut Haaland set for his Manchester City debut two days later. RiksTV’s extensive reach makes them a key partner, and we’re very pleased that even more Norwegian viewers will be able to enjoy Viaplay’s world-class coverage of the most exciting league anywhere.”
According to Rune Sprang, Product Director at RiksTV, “We’re delighted to expand our great collaboration with Viaplay Group by adding Premier League to RiksTV’s comprehensive sports line-up. The Premier League is important to many people in Norway, so it’s great that we can offer English football to our customers together.”
In addition to the Premier League, Viaplay also broadcasts the National Hockey League (NHL), Formula 1, IHF and EHF handball, UEFA Europa League, EFL Championship, Carabao Cup, FA Cup, and FIS winter sports in Norway.