The Indian media broadcasting baron, Viacom 18 has decided to join its streaming platforms, Voot and JioCinema, to live-stream the Indian Premier League (IPL).
As per the reports, the combined streaming platform may be re-branded before streaming the upcoming season of the Indian marquee domestic league.
The Reliance-backed venture came up to the main forum after JioCinema started streaming the FIFA World Cup Qatar 2022 for free. This was done to create a massive user base for the forthcoming IPL edition. The free streaming of the football WC helped JioCinema to gather impressive numbers as the final witnessed 32 million viewers on the platform.
IPL has been in an ecstatic zone and has been enjoying immense brand valuation per year. As per the report by Brand Finance, despite a four-month delay and its relocation to Dubai, IPL’s brand value has been raised to 7%, amounting to $4.7 billion.
Viacom18 Sports CEO Anil Jayaraj said, “We want consumers to have easy access to world-class production across digital and linear platforms to match the event’s stature. Our efforts are towards reshaping fan experience and building one of the most-loved media platforms in India”.
As of now, Voot has a market share of 2% in the streaming market, whereas JioCinema is a free service.