India’s newest sports network, Viacom18 Sports has introduced its 2022/23 National Basketball Association (NBA) season advertising campaign, ‘Morning Time Is Baller Time,’ in collaboration with the Bollywood actor Ranveer Singh as the face of the campaign.
The film, which is now available on all Viacom18 Sports’ digital and social media platforms, highlights the actor’s energy and love for the NBA and applauds the contest’s return to the world, live on Sports18.
In the ad film, Singh is deliriously calling it a night with a rooster in tow when the film begins. The rooster cackles aloud, alarms go off, and the super fan in Singh quickly slips into his baller threads and sneakers to catch the high-octane NBA action, signalling ‘Morning Time Is Baller Time.’
On the campaign, Ranveer Singh said, “As an avid basketball fan and the NBA Brand Ambassador for India, it’s a pleasure to be a part of the new campaign for the 2022-23 NBA season. With the season having tipped off in high gear, the film ‘Morning Time Is Baller Time’ aptly brings to life the excitement and energy surrounding the NBA.”
Viacom18 Sports, Head of Content, Siddharth Sharma, commented, “Morning Time Is Baller Time reinforces our proposition that mornings are best enjoyed watching the incredible action from the NBA on Sports 18 – 1 and JioCinema, and who better than the effervescent resident NBA fan Ranveer Singh to reiterate this and celebrate the start of what promises to be a yet another exciting season. We are focused on expanding and elevating our NBA offerings this season and taking it to a broader audience.”
Sunny Malik, Business Head – Global Content & Media Distribution, NBA India, said, “Viacom18 Sports provides NBA fans in India with unparalleled access to follow and watch their favourite teams and players in Hindi and English. We look forward to continuing our collaboration as we engage both new and existing fans throughout the country and bring them closer to the game by offering a wide range of NBA programming to sports, lifestyle and youth audiences.”
Viacom18 Sports’ NBA offerings include a nice blend of live and non-live programming among all platforms, such as more games after 7:00 a.m., in an attempt to keep audiences throughout the season. Coverage includes weekly live games as well as the league’s marquee events, such as NBA All-Star, NBA Play-In Tournament, NBA Playoffs, and NBA Finals.
JioCinema will live-stream one game every morning in English and Hindi, and Sports 18 – 1 and MTV will proceed to telecast select live games every week in English and Hindi throughout the season. The JioCinema app is free to download for all telecom service subscribers and works on iOS and Android devices.