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Viacom18 scores big with diverse sponsors for Ind vs Ban T20I series

This robust sponsorship portfolio underscores the undeniable power of cricket in India and Viacom18's ability to deliver brands to a massive and engaged audience.

Viacom18, the official broadcaster for the Bangladesh tour of India, has assembled a star-studded roster of twelve new sponsors, further solidifying the series’ popularity and the network’s reach.

This impressive lineup boasts a strategic mix of established brands and rising stars across various industries. Leading the charge are co-presenting partners Havells Lloyd, Rajshree, Mivi, and Atomberg Technologies (special partner). These brands will gain significant on-air exposure throughout the highly anticipated series.

Adding further depth are a group of associate partners: Acko (insurance), Lemonn (financial services), A23 (entertainment), Olio Pizza (food delivery), Housing.com (real estate), ICICI Bank (financial services), Kurkure (snacks) and Jawa Yezdi (motorcycles). These diverse brands will leverage their association with the series to connect with India’s passionate cricket audience.

This robust sponsorship portfolio underscores the undeniable power of cricket in India and Viacom18’s ability to deliver brands to a massive and engaged audience.

Earlier, Viacom18 secured sponsorships with Qubo and DULCOFLEX, demonstrating the series’ growing appeal.

Viacom18 Sports is a leading force in Indian sports broadcasting, offering a comprehensive range of content across various platforms. Committed to delivering high-quality sports entertainment, it holds exclusive rights to major sporting events like the Indian Premier League (IPL), the FIFA World Cup, and numerous international tournaments. Viacom18’s channels and JioCinema‘s digital platform provide live match coverage, expert analysis, and exclusive interviews, catering to the diverse interests of Indian sports enthusiasts.

The Bangladesh series has been a captivating display of cricketing prowess. India triumphed in the two-match Test series, followed by securing the three-match T20I series with victories in the first two games. The much-awaited final T20I will be played on October 12 at the Rajiv Gandhi International Stadium in Hyderabad.

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