The Indian media group and the official digital streaming partner of the Tata Indian Premier League (IPL) 2023, Viacom18 has forged a partnership with the official reseller of Sizmek by Amazon, Escape Velocity.
Following this partnership, Escape Velocity has been named the official measurement partner of the upcoming IPL 2023. In addition, all the digital offerings of Viacom18 will be judged and validated by Sizmek measurement protocols for impression and click tracking and geo-location.
Raghu Seelamsetty, CEO, Escape Velocity said, “We are excited about this collaboration. This is a great opportunity for brands to be a part of sporting history. We look forward to a great partnership for this upcoming TATA IPL”.
The forthcoming edition of the marquee Indian T20 competition can also be enjoyed on the Star Sports Network.