The joint venture between TV18 and Paramount Global, Viacom18 has launched the network’s first sports devoted broadcasting channel, Sports18. The pay-TV channel, which will be available in SD and HD, will provide fans with the best sporting action from India.
Sports18 will be available on leading DTH service providers across the nation as of 6:00 PM IST today i.e. April 16. Schedules, news, updates, scores, and videos can be found on Facebook, Instagram, Twitter, and YouTube, where sports fans can also socialise.
The FIFA World Cup Qatar 2022, NBA, LaLiga, Ligue 1, Serie A, Abu Dhabi T10, and top ATP & BWF events will all be held on Sports18. Aside from premier selections from the worlds of football, basketball, tennis, cricket, and badminton, the channel will offer fans access to top programming covering international sports news, magazines, and highlights shows.
Viacom18 Sports CEO Anil Jayaraj, said, “We are pleased to launch a dedicated sports channel for an audience across demographics and geographies. Sports18 will strive to be India’s most-coveted broadcast network by providing fans easy access to a comprehensive bouquet of international and premier sports content.”
Viewers can also keep watching their favourite sports on Viacom18’s streaming platform, Voot. With the launch of the new sports dedicated channel, Viacom18 will go full throttle in the bidding war for the Indian Premier League (IPL) media rights.