Viacom18, the official broadcaster for the Bangladesh tour of India, has announced sponsorship agreements with Phillips and Dulux, extending the reach of the network and bolstering the popularity of the series.
With this announcement, the media outlet has named both brands as associate sponsors for the ongoing series.
Philips is a Dutch multinational corporation that manufactures a variety of electronic products, including televisions, lights, household appliances, and medical equipment.
In 1939, Dulux, a brand of DuluxGroup, was founded in Gracefield, Lower Hutt, New Zealand. Dulux is an expert in creating and promoting high-end, branded products that enhance, safeguard, and preserve residential and commercial spaces.
Along with these brands, Viacom18 also onboarded various brands, including Havells Lloyd, Rajshree, Acko, Lemonn, A23, Olio Pizza, Kurkure, DULCOFLEX, Qubo and more as sponsors for the three-match T20I series.
This extensive portfolio of sponsorships highlights both Viacom18’s ability to reach a large and engaged audience and the obvious appeal of cricket in India.
The Bangladesh tour of India has been a riveting showcase of dominating cricketing. India captured the two-match Test series before clinching the three-match T20I series with victory in the first two games. The highly anticipated final T20I will be held on October 12 at the Rajiv Gandhi International Stadium in Hyderabad.