The German Bundesliga club VFL Wolfsburg announced its newly formed partnership with the digital platform Fanzone.
The deal will see the club’s debut in the NFT space which is a flourishing market for enhancing fan engagement.
The club will provide digital trading cards through the Fanzone app where the fans can purchase, trade, and collect digital collectibles.
VfL Wolfsburg Managing Director, Michael Meeske, said, “There are lots of NFT solutions in this fledgling market. In Fanzone, we have found a partner who puts the interests of our fans first and helps us venture down new innovative paths, football trading cards have been close companions for fans for generations, and we’re delighted to now bring this continued enthusiasm to our supporters in digital terms – all thanks to blockchain-based applications.”
VFL Wolfsburg will reportedly be releasing up to 61 cards which will include players from both the men’s and women’s teams and will also have the cards of the coaches and the club’s mascot.
Dirk Weyel, CEO of Fanzone Media said, “We’re grateful for the trust placed in us and are delighted to include VfL Wolfsburg, one of Germany’s strongest football clubs, on our fan engagement platform, it’s important to us to build a sustainable, exciting and valuable platform for sports fans and our partners – and in VfL Wolfsburg, we have a great partner who supports our mission. Even after the launch edition, fans can look forward to further fantastic, special NFT releases featuring the Wolves.”
The deal will help Fanzone in enhancing its global outreach considering Wolfsburg’s place in the Champions League providing for enhanced exposure all over Europe.