The UK-based motor retail brand, Vertu Motors has expanded its sponsorship portfolio as it penned down partnership deals with Sunderland AFC and Middlesbrough FC. Following this association, Vertu Motors has been labelled as the official car partner of both the English clubs.
The motor brand looks forward to benefiting from the association as it aims to build upon engagement with supporters in the League One and Championship region. While the franchise has shared that the deal includes matchday activation, digital opportunities, and player appearances, focusing on the brand to expand through PR and marketing during this current season.
Speaking on the occasion, Robert Forrester, Chief Executive of Vertu Motors, said: “We are delighted to expand our football sponsorship portfolio with two historic and much-loved clubs in the North East.
“Sunderland and Middlesbrough both have huge support and demonstrate a real commitment to their respective communities, which is fundamental to how we want to promote our partnerships, with a number of our car dealerships also located in proximity of both our new club partners. We look forward to working closely with them to bring the Vertu Motors brand to their audiences and support their various football initiatives across the region.”
Adding to it, Sunderland AFC’s Chief Operating Officer, Steve Davison, added: “We are delighted to welcome Vertu Motors as an official partner of Sunderland AFC. Vertu are an established and respected national brand and they are renowned for their commitment to quality service and customer care. Based in the North East, they have an ever-growing presence within the region and we look forward to working with them to establish a strong and lasting partnership.”
Lastly, Lee Fryett, Head of Commercial at Middlesbrough FC, said: “We are delighted to welcome Vertu Motors to Middlesbrough Football Club as a club partner. We are excited to work with the Vertu Motors group and are proud to be partnering with of one the largest automotive retail groups in the UK.”
The UK-based motor company has Durham Cricket as its partner, while it has also associated with the Newcastle Eagles basketball team, which includes the naming rights for the Eagles’ Vertu Motors Arena in Gateshead.
Apart from that the motor brand also holds a partnership with the Professional Footballers’ Association for PFA Vertu Motors Fans’ Player of the Month Award.