The Monegasque racing team, ROKiT Venturi Racing has joined hands with the global spirits distributor, Stoli Group. Through this long-term deal, Stoli Group’s alcohol brand, elit Vodka became the principal partner of the racing franchise ahead of the Mexico City E-Prix of Formula E season eight.
Through this partnership, the exclusive vodka brand will experience brand reflection on the team’s visual identity. This includes branding on the front and rear ends of the racing car, bargeboards and nose cones of the team’s outfit for this edition. In addition to that, the entity will also get visible on the team’s garage and jerseys of Edoardo Mortara and his fellow teammate Lucas di Grassi.
In this association, elit Vodka will inspire racing fans globally by advancing the message of responsible drinking and the LGBTQ+ agenda.
Susie Wolff, the CEO of ROKiT Venturi Racing, also shed light upon this deal and said, “After a dominant display in Diriyah and a double podium to kick off Season 8, we are delighted to welcome the Stoli Group and elit™Vodka to our partnership family. We both share bold aspirations for the future and together, we will continue to champion sustainability, diversity and inclusion over the coming seasons. As a long-term collaboration, this agreement shows the Stoli Group’s resolute faith in us as a team and showcases the realisation of ROKiT Venturi Racing’s vision, competing at the pinnacle of electric motorsport.”
Damian McKinney, Global CEO, Stoli Group, gave his insights on the partnership and said, “With sustainability at the heart of our DNA, we have a plan to deliver one vision and one mission: establishing the most powerful and sustainable ultra-luxury spirits and wines portfolio by 2025. To that end, we have been in search of partners that match our sustainability vision on multiple fronts including environmental, gender and LGBTQ equality. We are thrilled to announce we found that in the ROKiT Venturi team. While a successful sustainable journey can’t be achieved alone, together we can make a lasting difference for our planet and generations to come.”