The National Hockey League (NHL) team, Vegas Golden Knights have announced an extension of their partnership with the leading sports betting and entertainment company, BetMGM.
Under the terms of the deal, which will run until the 2027 season, BetMGM will remain the Vegas Golden Knights’ official betting partner. Along with this, the brand will receive significant signage on the Knight Tron and throughout T-Mobile Arena, as well as unique promos and co-branded content. The pact also offers a variety of fan interaction possibilities, such as Toshiba Plaza activations and watch parties.
During specific Golden Knights matches at home, the operator will also schedule activations in Toshiba Plaza where fans can initiate the BetMGM mobile app registration procedure for a chance to win prizes.
Vegas Golden Knights President and CEO Kerry Bubolz, said, “BetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city. We look forward to continue working together on events and activations that we know entertain our fans.”
Lance Evans, SVP Sports and Sponsorships, MGM Resorts, said, “The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and it’s a privilege to welcome both local and visiting fans to our properties before, during and after games. Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.”
BetMGM users can also take benefit of this season’s comprehensive prop markets for Golden Knights games, as well as regular in-app odds boosts and an engaging same-game parlay betting option. New BetMGM customers who download the BetMGM app and confirm at one of the company’s nine retail sportsbooks are eligible for a first bet offer of up to $250 in bonus bets if their first bet fails. Furthermore, BetMGM users who sign up in Nevada and live in other BetMGM mobile markets in the US can now continue to bet when they return home owing to the newly formed single account and wallet app upgrade.
As BetMGM expands into new areas and introduces new services, safe gaming remains a top priority. BetMGM is also delighted to offer services to assist consumers in playing safely, such as GameSense, an industry-leading product created and licensed to MGM Resorts by the British Columbia Lottery Corporation. Customers can now enjoy the same GameSense experience they have come to expect at MGM Resorts facilities around the country as a result of the integration inside BetMGM’s desktop and mobile platforms. This boosts BetMGM’s previously existing responsible gambling technologies which help to give clients a safe digital experience.
Recently, BetMGM also became the official betting partner of Newcastle United FC (NUFC) and Wolverhampton Wanderers FC (Wolves).
