The Indian mining company, Vedanta, has inked a five-year association with Procam International to become the title sponsor of the Delhi Half Marathon.
The mining company has aimed to invest between INR 100-150 crore in the upcoming five years to match up with the Fit India movement and CSR activities.
Following this collaboration, the World Athletics Elite Label Race has been renamed to Vedanta Delhi Half Marathon. In addition, the Indian company will also be the social connect partner to the other two running events helmed by Procam International, Bengaluru Marathon and Mumbai Marathon. The race will take place on Sunday, October 16, 2022.
Speaking on the association with Vedanta, Anil and Vivek Singh, Promoters, Procam International, said, “It gives us immense pleasure to welcome on board Vedanta as our title sponsor for the Delhi Half Marathon.
“The natural resources major has chosen distance running to make its mark on our country’s sporting landscape. Vedanta has been at the forefront of social initiatives and paved the way for the development of our nation. Now with the addition of sport, together we will continue to strengthen the legacy of this event as a harbinger of change.”
Priya Agarwal Hebbar, Director, Vedanta, “It’s a matter of great pride for us to be a partner for the Delhi Half Marathon. We strongly believe that India’s rise will be fuelled by our strong and healthy countrymen. The prestigious marathon celebrates the spirit of communities coming together for catalysing social impact.
“As part of our commitment to create a malnutrition free India, our Nand Ghars are working towards impacting the lives of seven crore children and two crore women across the country. To further this mission, we are calling each one to #RunForZeroHunger – Together we can make it happen.”