Through this brand-new affiliation, the main focus will be to amplify and leverage the image of the 30-year-old all-rounder from Karnataka not only as a cricketer but also as an entrepreneur worldwide. Along with Veda, the entity also aspires to have a solid image and position as a leading sports marketing brand in India and the world with the help of this partnership.
Veda has donned the Indian jersey in both the One Day International (ODI) and T20 International format since 2011. She has represented her nation in 50 ODIs and 76 T20Is. The cricketing world has a great persona of her as an aggressive and flamboyant batter who can change the game anytime.
Commenting on this alliance, Rajan Navani, CEO and Founder, JetSynthesys, said, “We are honoured to welcome Veda to our Real Sports family. Veda has been an inspiration for many, and we are excited to work together to further enhance and stimulate her vision globally. We at Real Sports have always cared about our clients and brands alike and aim to bring strong partnerships to life. We hope to accomplish the same with Veda and look forward to some great work together.’’
Tarish Bhatt, Chief Business Officer, Real Sports, said, “We are delighted to have Veda Krishnamurthy onboard. She embodies the spirit of cricket, and her performance on the field has inspired a generation of young cricketers. We are confident that her association with Real Sports will help create the right brand presence for Veda and reach out to the desired audience.”
Veda Krishnamurthy, said, “I am thrilled to be associated with Real Sports, a brand that has been synonymous with quality sports marketing and am optimistic about this venture with them. I genuinely believe that Real Sports shares my goals and ideals for the brand perception that I am envisioning. I look forward to leverage their industry knowledge and expertise for projects and collaborations in the future.’’
A worldwide participant in gaming and esports, digital entertainment, wellness, and lifestyle since its foundation in 2014, JetSynthesys is a digital entertainment and technology company with its headquarters in Pune. The company has a strong ecosystem of talent, content, technology, and distribution stacks.