Valvoline has unveiled a multi-year agreement between Valvoline Canada and Honda Indy Toronto for the 2022 competition.
The event will take place between July 15-17,2022 at Exhibition Place, along the shores of Lake Ontario. Through this partnership, the brand intends to reflect on its major presence in Canada and its long association with motorsports.
Valvoline branding will be visible across the racing site, and fans will be able to interact with the Valvoline group in Thunder Alley as part of a promotion campaign organized by the brand. Also, a special event is in the works, where selected candidates will be offered special rewards during the racing event.
Mark Coxhead, President and General Manager of Valvoline Canada said, “Valvoline’s heritage in motorsports — across all types of racing — is known around the world. We are thrilled to announce our partnership with Honda Indy Toronto, and we are excited to showcase Valvoline to customers and consumers alike during the three days of racing this summer.”
Valvoline Inc. is a manufacturer and distributor of Valvoline-brand automobile oil, additives and lubricants in the United States. It also owns the vehicle service companies Valvoline Instant Oil Change and Valvoline Express Care.
Honda Indy Toronto is a world-class racing festival held yearly on a 2.89-kilometre, 11-turn temporary circuit in downtown Toronto that uses the streets around Exhibition Place near Lake Ontario. The festival includes a variety of attractions, food trucks, interactive exhibits, and activities, as well as support for a local charity. Honda Fan Friday is free to the public, thanks to the Ontario Honda Dealers Association.