Valvoline Global, a worldwide leader in automotive and industrial solutions, has announced its designation as an official supporter of the FIFA World Cup 2026.
This landmark partnership signifies Valvoline’s first-ever involvement in a sporting event of such unparalleled global scale, underscoring its accelerating international expansion as it approaches its 160th anniversary.
As an official supporter, Valvoline Global will leverage the immense reach of the FIFA World Cup 26 to significantly amplify its brand visibility across its operations in over 140 countries and territories. This strategic alliance aligns seamlessly with Valvoline Global’s rapid growth trajectory, solidifying its position as one of the fastest-growing lubricants brands globally. The collaboration is poised to introduce Valvoline to new audiences and reinforce its presence in existing markets, tapping into the passionate global football fanbase.
Speaking on the partnership, Valvoline Global CEO Jamal Muashsher, said, “The FIFA World Cup 26 will bring people together like nothing else – through passion, performance and the power of possibility. As we approach our 160th anniversary, Valvoline Global is proud to be part of an event that celebrates not just the greatness of the game, but the potential within us all to move the world forward.”
FIFA Secretary General Mattias Grafström, added, “We are thrilled to welcome Valvoline Global, a respected global force in the automotive and industrial sectors, as an official supporter of this historic tournament. The company’s innovative vision aligns with the dynamic spirit of the FIFA World Cup. Valvoline Global’s commitment to driving progress through cutting-edge solutions resonates with our values, and we are excited to embark on this journey together.”
This partnership reinforces Valvoline Global’s dedication to world-class innovation and outstanding service, objectives that are deeply shared by both organizations. As the world anticipates the excitement of the FIFA World Cup 26, Valvoline Global stands ready to contribute to an unforgettable global spectacle.
Valvoline Global is a worldwide leader in automotive and industrial solutions, powering the next generation of mobility through innovation for customers in over 140 countries and at more than 80,000 points of distribution. With a legacy of nearly 160 years, Valvoline Global offers future-ready solutions for every engine and drivetrain, from high-mileage and heavy-duty to electric vehicles. Together with its parent company, Aramco, Valvoline Global is driving unparalleled product innovation and sustainable business solutions for the future of mobility. The brand boasts a rich history of sports sponsorships, having been affiliated with Punjab Kings in the Indian Premier League, the Aston Martin Aramco Formula One Team in Formula 1, and CONCACAF.
The FIFA World Cup 26, set to be the largest and most inclusive edition of the prestigious tournament to date, will feature 48 national teams competing in a thrilling 104 matches. Hosted across 16 vibrant Host Cities throughout Canada, Mexico, and the United States, the event is scheduled to captivate billions of fans worldwide in June and July 2026. Valvoline Global joins an impressive roster of global brands associated with the tournament, including Diageo, American Airlines, Lenovo, The Home Depot, Verizon, Lay’s, Bank of America, On Location, Aramco, Visa, Qatar Airways and McDonald’s, highlighting the event’s massive commercial draw.
