Valencia football cup signs a sponsorship deal with fan engagement app Iqoniq. The Spanish club is looking to boost fan engagement and increase visibility amongst the audience. Iqoniq joins the Premium Partner list of the club that includes Amstel, soft Coca-Cola, and Caixa Bank.
As per terms of the deal, Valencia fans will have access to a range of features on the Iqoniq platform that includes a loyalty programme, customised footage, in-app games, merchandise, and ticket offers. Along with these incentives, fans also get an opportunity to win exciting prizes, signed merchandise from their favorite players. Some fans can also win a chance of playing at the Mestalla Stadium along with the players.
Iqoniq has already invested in European football as they plan to reach a global audience. Currently, they have signed deals with LaLiga and Real Sociedad, English Premier League club Crystal Palace, French teams AS Monaco and Olympique Marseille, and Russia’s Zenit St.Petersburg. The brand recently signed with Italian Serie A club AS Roma to become their sleeve sponsor.
Apart from Football, Iqoniq has also agreed to deals with Euro League Basketball, European Handball Federation, F1’s McLaren Racing, and Drone Champions League. Recently the fan engagement application signed a three year deal with Beach Soccer Worldwide..