Utkarsh Small Finance Bank has announced the appointment of the legendary boxer, MC Mary Kom and the celebrated footballer, Sunil Chhetri as its brand ambassadors.
The bank’s collaboration with these iconic athletes will drive its mission of financial inclusion and empowerment across India, aligning with the values both Kom and Chhetri represent.
The partnership aims to amplify the bank’s outreach through various initiatives, including financial literacy campaigns, product launches, branch inaugurations, and social media efforts that promote financial resilience and inclusivity. Utkarsh SFB, alongside its new ambassadors, will roll out a multi-channel campaign featuring ad films and social media content that shares real stories of financial empowerment, with Kom and Chhetri at the forefront.
Speaking about the collaboration, Mr. Parveen Kumar Gupta, Chairman, Utkarsh SFB expressed his enthusiasm and said, “It is an honour and privilege to welcome Mary Kom and Sunil Chhetri to the Utkarsh SFB family as our brand ambassadors. Both, Mary Kom and Sunil Chhetri have overcome significant challenges to achieve global recognition, mirroring Utkarsh SFB’s mission of uplifting underserved segments by providing accessible financial services. We are looking forward to continuing to achieve our vision and mission with them as our partners.”
Mr. Govind Singh, MD & CEO of Utkarsh SFB, added, “Mary Kom and Sunil Chhetri are synonymous with resilience, discipline, and commitment qualities that resonate with Utkarsh SFB’s core values of financial inclusion, empowerment, and trustworthiness. The Bank caters to all segments of society cutting across strata to empower with financial confidence. This alliance represents that we believe in the power of determination and empowerment through finance. This is what both Mary Kom and Sunil Chhetri inspire millions by virtue of their grit and success, We at Utkarsh SFB do make efforts and reinforce to inspire unserved and underserved communities to access inclusive financial solutions.”
Mary Kom continued, “Utkarsh SFB’s commitment to driving financial inclusion within underprivileged communities and helping them access financial support is admirable and inspiring. I feel proud to be a part of this journey with Utkarsh SFB and look forward to inspiring people to achieve their aspirations, regardless of challenges.”
Sunil Chhetri, shared, “This association with Utkarsh SFB is an opportunity for me to be a part of Utkarsh SFB’s vision and mission of driving financial freedom and empowering people to achieve their dreams. Persistence and proper Support are key factors for success in any sport and Utkarsh SFB plays both these roles in helping people and businesses achieve their dreams.”
Both Mary Kom, a trailblazer in Indian women’s boxing, and Sunil Chhetri, a leader in Indian football, are known for their humility, perseverance, and ability to connect with people from diverse backgrounds. Their roles as brand ambassadors align perfectly with Utkarsh SFB’s mission to cater to a wide audience, fostering trust and reliability.
Utkarsh Small Finance Bank has been a leading player in promoting financial inclusion, helping to uplift communities across India through responsible lending practices and sustainable growth. Its product offerings, which span from microfinance loans to credit cards and insurance services, continue to empower individuals and businesses alike. With its partnership with Mary Kom and Sunil Chhetri, the bank is set to further strengthen its mission of financial empowerment and inclusivity across the nation.