This collaboration by the brand relates with Usha’s ‘play’ ethos, which is planned to promote an active and healthy lifestyle amongst audiences.
Speaking on this association, Komal Mehra, Head, Sports Initiatives and Associations, Usha International, said, “Having Mithali Raj onboard is our salute to the millions of Indian women who actively challenge the status quo with their new thinking and determination, and don multiple hats. Mithali’s determination to stay the path is inspirational to all the women out there who are following their dreams and breaking conventional stereotypes to shatter the glass ceiling. At Usha, we celebrate the resilient spirit women embrace to play pivotal roles in nurturing future women achievers across domains – sports stadiums and boardrooms alike,”
On her appointment as the brand ambassador, Mithali Raj, said, “Usha is a familiar household name that I grew up with – sewing machine, fans, and yes, kitchen appliances – it’s a brand that delivers on its promise. It’s a brand whose values I admire and identify with as they really are walking the talk. I discovered Usha Play, which is an integral part of Usha, and how it provides inclusive platforms supporting the youth, especially girls, at the grassroots level, teaching them valuable lessons on the sports field, breaking gender barriers as they played together. The work they do is commendable and rare and representing such a brand makes me proud.”
Raj has a career that spans over two decades, the Indian captain is also the highest run-scorer in women’s international cricket. The 39-year-old cricketer is also the recipient of the Wisden Leading Woman Cricketer in the World (2017), Arjuna Award (2003), the Padma Shri (2015) and the Major Dhyanchand Khel Ratna (2021).
Raj will be seen on the field on March 6 against Pakistan in the ICC Women’s World Cup 2022.