USA Rugby, the national governing body for the sport of rugby union, has developed a partnership with Macron, a leading European sportswear brand.
With this deal, the brand has been named the body’s official sportswear partner and USA Eagles outfitter.
As Macron extends its ties with rugby, this fresh connection will see the worldwide brand grow into the United States. The Italian company, which has a swiftly expanding presence in the North American market, mainly in part due to the establishment of new headquarters in Bridgeport, Connecticut, will provide teamwear to all USA men’s and women’s national teams.
Notably, all new Macron fan apparel is scheduled to be available for purchase in the coming year.
With the new deal with USA Rugby, Macron now has collaborations with five of the top ten women’s teams in the World Rugby rankings (Canada, Scotland, USA, Italy, and Wales), as well as nine of the top twenty men’s teams.
USA Rugby CEO, Bill Goren, said, “This is an exciting new partnership for USA Rugby. As our Men’s and Women’s National Teams head into a new era, we’re very proud to partner with an established rugby brand in Macron. First class kit and apparel are a large part of performing at our best on the world stage, so we’re very much looking forward to having the excellence and quality of Macron on our side through this journey.”
Macron CEO, Gianluca Pavanello, said, “We are delighted to announce our new agreement with USA Rugby. Macron has become synonymous with rugby, and the arrival of a new union whose shirts will bear the Macron Hero confirms that our brand is well established as the point of reference for the sport as a whole. This project in the United States is particularly stimulating because the market is a vitally important one for rugby. USA Rugby will be receiving high-performance, high-tech sportswear with innovative, elegant designs capable of adding value to the history and identity of the organization and its national sides.”
