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US Open announce deal extension between La Roche-Posay and USTA

La Roche-Posay will operate a sun awareness training booth in the South Plaza of the USTA Billie Jean King National Tennis Center.

The US Open has announced a renewal of the partnership between La Roche-Posay and the United States Tennis Association (USTA). The deal that has been labelled as the official sunscreen partner, will once again feature during the grand slam event.

As part of the deal, La Roche-Posay will operate a sun awareness training booth in the South Plaza of the USTA Billie Jean King National Tennis Center, as well as two extra product-sampling kiosks on the premises, commencing with this year’s US Open.

La Roche-Posay will also be showcased and agreed to sell in US Open Collection stores, as well as providing players with products.

Guillaume Monsel, Vice President of Marketing, La Roche-Posay USA, commented, “La Roche-Posay is proud to be the official sunscreen of the US Open. In 2010, La Roche-Posay introduced the SOS – Save Our Skin campaign to inform the public about the dangers of UV rays and the importance of practicing sun safe behaviors in order to prevent skin cancer. La Roche-Posay has strategically partnered with the US Open to advance our mission and promote sun safe behaviors on and off the court with complimentary sunscreen and skin education available to all attendees at the US Open.”

Furthermore, to their on-site service offerings, La Roche-Posay is also running a competition for four free tickets to the prestigious 2022 US Open on September 8, for the women’s semifinals.

Deanne Pownall, Managing Director, Corporate Partnerships, USTA, said, “La Roche-Posay is an industry leader, committed to producing the best and most advanced sunscreen products. It is fitting that they are the first-ever official sunscreen partner of the US Open. Our fans and players will benefit from having La Roche-Posay products available to protect them while they are on-site or on-court.”

The 2022 US Open commenced with Fan Week on August 23 and will run until August 28. The main draw will take place from August 29 to September 11.

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