Following the development, Upstox will continue to be the associate sponsor of the upcoming season of the Tamil Nadu-based T20 league.
The well-known trading app of the country recently crossed the user base of 1 crore in India. The state of Tamil Nadu has been the major market for the firm.
Teaming up with the marquee T20 league of Tamil Nadu has helped Upstox enhance its outreach in the state. The association renewal has the potential of increasing Upstox’s awareness in Tamil Nadu along with several other Southern states.
While speaking on the partnership, Shrini Viswanath, Co-founder of Upstox, said, “We are thrilled to associate with Tamil Nadu Premier League. We seek to strengthen our foothold in Tamil Nadu, foster long-term brand love and loyalty, while making a meaningful difference in the lives of cricket enthusiasts. We believe that our collaboration with TNPL will inspire and encourage the audience to participate in the culture of equity investing.”
K. Shivakumar, Chairman of TNPL hailed the association, “We are delighted to partner with Upstox for the second time as our Associate Partner. This partnership will further boost the financial aspirations of TNPL enthusiasts, as well as encourage them to set a firm foot towards their financial planning to ensure a secure future. We look forward to achieving milestones together.”
While commenting on the partnership renewal, Secretary of the Tamil Nadu Cricket Association (TNCA), R S Ramasaamy, said, “Our association with Upstox has been fruitful, and the TNPL has helped provide momentum for the brand within Tamil Nadu. We are happy to be continuing our collaboration with the brand for TNPL 2022.”
Along with the tournament, the TNPL teams have also flourished on the commercial field ahead of the 2022 season. Teams have Ruby Trichy Warriors, Salem Spartans and Siechem Madurai Panthers have signed several sponsors.
TNPL 2022 will commence on June 23, the first game will be played between Chepauk Super Gillies and Nellai Royal Kings at 7:15 PM IST.