upGrad will be launching its campaign live on September 19 and will be running throughout the second phase of the IPL till October 15, 2021. The campaign will be featuring in different languages including Tamil, Telugu, Kannada alongside Hindi to connect with the regional audience.
Commenting on the association, Arjun Mohan, CEO-India, upGrad said, “We are excited to associate with Star Sports and Disney+ Hotstar to represent upGrad as one of the leading Indian EdTech brands at the VIVO IPL, 2021. With the cricket frenzy setting in, we aim to launch our Campaign during the tournament to develop a deeper connection with our pan-Indian audience and narrate the significance of outcome-oriented LifeLongLearning as a means to achieve career growth and success.”
Nitin Bawankule, Head – Ad Sales, Star & Disney India, said, “We are excited to associate with upGrad for their upcoming campaign. VIVO IPL has been a high-impact platform that sees unparalleled scale across both TV and Digital screens. The reach, ratings and impressions are testimony to the power and impact that the property commands and it will be the biggest opportunity for marketers to leverage this upcoming festive season.”
upGrad will be trying to gain large brand exposure through the league’s immense popularity and massive viewership numbers across the world.
As per reports, Star Sports and Disney+ Hotstar are expected to earn Rs 8500 crore in ad revenue between phase 2 of IPL 2021 and IPL 2022 due to their hectic sports broadcasting schedule which includes major events from different sports. upGrad will be one more addition to their sponsorship portfolio.
The IPL 2021 is all set to commence from September 19, the first fixture will be played between Chennai Super Kings and Mumbai Indians at the Dubai International Stadium.