The Tokyo-based fashion and clothing company, UNIQLO has unveiled its latest 2025 HEATTECH campaign visuals featuring the tennis legend and 20 times Grand Slam winner, Roger Federer, and newly appointed global brand ambassador Cate Blanchett.
The commercial highlights the classic comfort and sophistication of HEATTECH, the brand’s distinctive invention that has revolutionised winter fashion throughout the world.
Blanchett is shown wearing the WOMENS HEATTECH EXTRA WARM Cashmere Blend Turtleneck T-shirt, while Federer is dressed in the MENS HEATTECH EXTRA WARM Cashmere Blend Crew Neck T-shirt. Through their diverse personalities and lives, both ambassadors exemplify the warmth, adaptability, and elegance that HEATTECH provides during the winter months.
UNIQLO has also introduced the HEATTECH EXTRA WARM Cashmere Blend to the MENS range. This blend contains 9% cashmere for soft comfort and warmth, 1.5 times greater than ordinary HEATTECH¹ and 30% lighter². The MENS collection contains crew neck and turtleneck styles, while the WOMENS line features two new colours.
HEATTECH, which combines Japanese technology, minimalist design, and practical beauty, continues to be a cornerstone of UNIQLO’s LifeWear mission after more than two decades of material innovation. The 2025 campaign not only refreshes a cherished essential, but also cements UNIQLO’s position as a worldwide pioneer in performance fashion—clothing that adapts to both the body and the season.
Recently, UNIQLO also unveiled campaign ‘Everyday Wear for Mr. Dependable,’ featuring former Indian cricket captain and coach Rahul Dravid.
