Umbro pens down sponsorship deal with CAF

Umbro will also be supplying the official match ball of AFCON.

The Confederation of African Football (CAF) has penned down a multi-year partnership with the sports equipment and manufacturing company, Umbro. Following this association, Umbro has been titled as the exclusive technical sponsor for CAF-organized tournaments and events. 

The partnership will commence in January 2022, Umbro will be providing kits to all the referees, volunteers, and associated personnel in the upcoming TotalEnergies Africa Cup of Nations Cameroon 2021. Adding to it, Umbro will also be supplying the official match ball of the tournament.

The official match ball is named ‘Toghu’ which refers to the host country Cameroon’s traditional outfit. The ball features vibrantly coloured panels inspired by the finely embroidered designs of the cultural garments. 

Speaking on the occasion, Byron Mulholland, Director at Umbro South Africa, said: “This is a proud moment for Umbro in Africa and demonstrates our commitment to the development of football on the continent at all levels, from amateur grassroots to the grandstands of the professional game. The intentions of our team are clear; we are here to work and support African football for the long-term.”

Adding to it, CAF General Secretary Veron Mosengo-Omba said: “Umbro has been an intrinsic part of African football for a long period, and we are pleased to finally formalise this relationship and ensure that we take this to another level. This CAF, ably led by President Patrice Motsepe, is building a strong rapport with the commercial world and Umbro’s partnership further demonstrates this. With ‘Toghu’ now an official match ball, we hope that this ball can create many lasting memories after the final whistle of the TotalEnergies Africa Cup of Nations.” 

Apart from being the technical sponsor, Umbro will also be focused on increasing the visibility and commercial aspects of African football. CAF and Umbro have further plans to introduce a football news aggregation app, powered by Geronimo for teams and their fans across Africa.

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