Ultimate Fighting Championship (UFC) has signed Sweet Sweat, a manufacturing-leading athletic performance company in a multi-year deal. In this agreement, UFC will help and promote Sweet Sweat’s products by endorsing them by giving them to athletes through the UFC Performance Institute in Las Vegas.
The deal includes UFC and Sweet Sweat to come together and know what’s going to be a strong strategy for the product and its benefits when it gets consumed by the athletes in training, in their fight camps at the performance institute. This program is completely only for those athletes who chose to volunteer for it.
Paul Asencio, UFC Senior Vice President of Global Partnerships said, “We’re thrilled to welcome Sweet Sweat aboard as an official partner of UFC”
He added,” This is one of those rare partnerships that is a natural fit on so many levels, including utilizing Sweet Sweat products within our Performance Institute to assist athletes with training and fight preparation. In turn, we can help Sweet Sweat reach more consumers around the world through the strength of our brand.”
The title for the sponsor has been given as the Official Global Marketing Partner and Official Partner of the UFC Performance Institute. The brand will also have its presence inside UFC’s world-famous Octagon on the chosen dates and surely throughout the UFC Performance Institute in Las Vegas. The deal will also feature a variety of content that will be posted on UFC’s social networking account.
The president of Sweet Sweat, Jeff Pedersen, said on the deal, “We’re delighted to finally partner with UFC and the UFC Performance Institute.”
“While both of our teams know the power of our products, we knew that simply signing on as a marketing partner wasn’t enough. We hope that the validation through this independent research program, coupled with the marketing prowess of UFC, will allow our brand to reach millions of people in a way that it never has before.”