The Ultimate Fighting Championship (UFC) has roped in the fitness technology platform, CLMBR as its partner. Following this association, CLMBR has been labelled as the official climbing partner of the world’s premier mixed martial arts organization.
CLMBR and UFC aim to utilise the power of their respective brands to further connect with their audiences present in the United States and Canada region.
The fitness technology platform enables its consumers to connect to the world of effective exercise and advanced technology. While it is known for being the first-ever vertical climber to feature a large-format touch display with on-demand instructor-led classes. Adding to it, CLMBR also provides a wide range of challenging workouts for the fitness of enthusiasts and elite athletes.
Speaking on the occasion, Avrum Elmakis, Founder and CEO of CLMBR, said: “We’re proud to announce our partnership with UFC. As one of the newest fitness equipment brands to hit the market, CLMBR looks forward to partnering with UFC and its athletes to show first-hand the benefits of a workout regime with the full-body, zero impact workout machine. We are also excited about the video content that will be generated as part of this program, showcasing CLMBR with UFC athletes in the state-of- the-art UFC Performance Institute in Las Vegas.”
Adding to it, Duncan French, Vice President, Performance, UFC, said: “We are excited to welcome CLMBR aboard as an official partner of UFC. CLMBR represents a great product that will naturally fit into our training methods. Our team of experts at the Performance Institute is looking forward to utilizing CLMBR machines in the strength and conditioning programs we create for UFC athletes.”
Labelled as the official climbing machine of the UFC, CLMBR will be promoted through key UFC assets, which include broadcast features on select Pay-Per-Views. Apart from that, CLMBR will also have its presence inside the UFC’s world-famous Octagon during selected events.
UFC and CLMBR will also be collaborating on a variety of original content, which will be further distributed across UFC’s social media channels and digital platforms. The partnership agreement also includes an annual brand ambassador fund, which will be offering significant paid marketing opportunities to the UFC athletes.