The Ultimate Fighting Championship (UFC), the world’s leading mixed martial arts organization, has signed a new multi-year marketing partnership with Total Wireless, a leading provider of no-contract wireless plans.
This agreement marks UFC’s first official wireless sponsor in nearly five years and underscores the growing importance of the mobile category within the sports sponsorship landscape.
Under the terms of the deal, Total Wireless will receive prominent brand placement across various UFC’s biggest events throughout 2025. This includes strategic activations at all UFC Pay-Per-View events and Fight Nights held in the United States. Total Wireless will also have the opportunity to leverage UFC’s extensive promotional assets surrounding each event to connect with the organization’s passionate fanbase.
Commenting on the partnership, Robby Miller, Vice President of UFC Global Partnerships, said, “We’ve been looking for the right partner for UFC in the wireless category, a space that has grown significantly in importance for both our business and our fans. That’s why we are thrilled to welcome Verizon’s Total Wireless as the Official Wireless Provider of UFC. This partnership unites two dynamic brands, each a leader in their respective field. With Total Wireless’ dedication to keeping fans connected, we’re excited to collaborate on innovative activations that will bring our passionate UFC community closer to the sport than ever before.”
Doug Collman, AVP of Marketing at Verizon Value, added, “We’re thrilled to step into the Octagon® with UFC and connect with one of the most passionate fanbases in sports. This partnership provides an incredible opportunity for Total Wireless to reach a broader audience and engage with UFC fans in new and fun ways while amplifying the energy and excitement surrounding these legendary events. Just like UFC fighters and fans, Total Wireless customers share a spirit of resilience and determination, making this partnership a natural fit.”
This strategic partnership aligns with UFC’s ongoing efforts to attract major mainstream brands and expand its commercial footprint. The deal also highlights the increasing significance of the wireless category within the sports sponsorship industry.
Total Wireless is a leading provider of no-contract wireless plans, offering a wide range of devices and plans on the reliable Verizon 5G network. The company is committed to delivering customers with affordable and flexible wireless solutions that meet their individual needs.
UFC is the world’s premier mixed martial arts organization (MMA), with 625 million social media followers. Headquartered in Las Vegas, UFC produces more than 40 live events annually distributed across 190 countries and territories to over a billion TV households worldwide in multiple languages. Additionally, the leading mixed martial arts promotion company continues to expand its brand partnerships, having recently signed deals with companies such as Pepperstone, Drip Water, WOLFpak, BetBoom, Corpay, KICK, IBM, Stancé, Aires Tech, Anker, Hostage Tape, Sportz Interactive, 19 Crimes, Smith+Nephew, Venum and more.