The Ultimate Fighting Championship (UFC) has signed a multi-year media rights agreement with Setanta Sports for live coverage of the MMA promotion’s events in several European and Asian territories. The deal precisely has been signed for three years.
Georgia, Kazakhstan, Uzbekistan, Azerbaijan, Armenia, Belarus, Moldova, Kyrgyzstan, Tajikistan, and Turkmenistan have now been added to the network’s coverage.
The announcement comes after Adjara acquired Setanta Sports Eurasia last year in a deal that did not include the Ukrainian channels. Armenia, Azerbaijan, the Baltic countries, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, and Uzbekistan were all included in the agreement.
Setanta’s linear TV channels and streaming platform will both carry UFC coverage, and the contract also includes shoulder content.
Setanta will also offer its own dedicated regional content featuring UFC fighters from the countries covered by the agreement. In addition, the broadcaster will provide coverage in multiple languages in the aforementioned markets, including Russian, Georgian, Ukrainian, and Kazakh.
Juba Grigola, director of sports at Setanta Sports, said, “MMA is one of the fastest-growing sports, and the UFC is its best organisation. We are excited to bring UFC fans an innovative and high-quality approach to UFC broadcasts on our TV channels and OTT platform.
“This long-term partnership between Setanta Sports and UFC means customers will be able to watch local athletes and the world’s best fighters at an affordable price on multiple devices, at a convenient time.”