The Ultimate Fighting Championship (UFC) has announced a new licensing partnership agreement with an e-commerce company, Amazon.
In partnership with Amazon Merch on Demand, the digital retailer’s print-on-demand service, the MMA promotion will unveil a brand-new line of merchandise showcasing a slew of original designs.
The agreement covers officially licensed UFC apparel and accessories.
The UFC’s Amazon collaboration expands on the organization’s prior agreement with Amazon-owned Zappos, which became the organization’s exclusive wholesale supplier and manufacturer of licensed apparel and merchandise in the United States in 2021.
Tracey Bleczinski, Senior Vice President of UFC Global Consumer Products, said, “We’re thrilled to work with an incredible company like Amazon to enhance our fan gear with a broad array of new products with original designs for UFC fans.
“UFC fans are deeply passionate and loyal, and our fan gear is an authentic way for them to show their love and pride for the sport and stay connected to the brand.”