The Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organisation, has developed a sponsorship pact with WOLFpak, the premier athletic bag and backpack brand.
WOLFpak will be included in a number of the UFC’s most important events and other prominent materials as part of the multi-year marketing collaboration.
UFC Announces WOLFpak As First-Time Official Bag & Backpack Partner https://t.co/Lg8GXEIO6K
— WOLFpak (@WOLFpaktrust) November 25, 2024
WOLFpak, established in 2020 by Michael Henderson, has a simple mission: to design backpacks that provide exceptional utility for sportsmen and consumers alike, while also establishing a brand around those who have faced and conquered personal hardships.
Robby Miller, Vice President, UFC Global Partnerships, said, “We’re thrilled to welcome WOLFpak as the first partner in this new category. WOLFpak is a brand, that like UFC, always puts its fans and customers first. Our companies reflect a shared commitment to perseverance, purpose, and passion, and we’re proud to use the power of the UFC brand to help them reach more customers and grow their business.”
WOLFpak CEO Michael Henderson, said, “WOLFpak is thrilled to be the official bag and backpack partner for UFC. This partnership reflects our dedication to combat sports and our unwavering support for athletes chasing greatness in the Octagon. Teaming up with UFC, we’re excited to enhance the experience for both fans and fighters, delivering the best gear for training, competition, and peak performance.”
As the official bag and backpack partner of the UFC, WOLFpak will be included into broadcast features all over the main card of select UFC Pay Per Views, which are widely regarded as the biggest spectacles in combat sports. WOLFpak will also have major brand placement inside the renowned Octagon in all episodes of the iconic live-fight series Dana White’s Contender Series and the pioneering reality show The Ultimate Fighter.
UFC and WOLFpak will also work on creative content to be disseminated via UFC’s prominent digital and social channels, which reach over 290 million people globally.
Other creative integrations will be centred on utilising fan engagement and increasing WOLFpak visibility by means of a variety of activations, such as fan sweepstakes for UFC VIP experiences and a brand ambassador program that will help bring the collaboration to life via appearances, content, and memorable campaigns featuring prominent UFC athletes.