The mixed martial arts promotion, Ultimate Fighting Championship (UFC) has unveiled a partnership expansion with the global online igaming and sportsbook, BetBoom.
The development has announced BetBoom as the official betting partner of UFC in Latin America (excluding Brazil).
The new association has been set up on the existing arrangement where BetBoom is the official betting partner of the UFC in the CIS Countries in Eurasia.
BetBoom will receive prominent exposure by integrating into major UFC events with the focal point of catering to the organization’s Spanish-speaking fans in Latin America. The sportsbook entity will be the designated presenting partner and will receive brand promotion opportunities inside the Octagon at the UFC Fight Nights in UFC Fight Nights in Latin America. The UFC will also digitally display BetBoom’s logo on the Octagon canvas throughout the Pay Per Views.
“We’re thrilled to take our collaboration with BetBoom to the next level by expanding the partnership to Spanish-speaking Latin America. Latin America is a very important emerging gaming market, and we want to work with partners in that space, like BetBoom, who can offer unique ways for fans to experience the action and excitement of UFC,” said Nicholas Smith, Vice President of Global Partnerships for TKO.
BetBoom Chief Marketing Officer, Igor Savun, added, “We’re beyond excited to be the Official Betting Partner of UFC in Latin America! UFC is all about passion and adrenaline, just like BetBoom, and we can’t wait to bring fans even closer to the action. This partnership is a big step for us, and we’re ready to create unforgettable moments together—whether it’s through exclusive content, unique promotions, or simply sharing the excitement of every fight with the passionate UFC fans who make this sport so special.”
The UFC, headquartered in Las Vegas, Nevada, United States, was founded in 1993 and is owned and operated by the TKO Group Holdings.