UFC announces sponsorship deal with Betclic

Following this deal, Betclic has been named UFC's official betting partner in France, Poland and Portugal.

The premier American mixed-martial arts company, Ultimate Fighting Championship (UFC) has announced a sponsorship agreement with France’s major online betting brand, Betclic.

Following this deal, Betclic has been named UFC’s official betting partner in France, Poland and Portugal.

Betclic is a French online gambling firm that was created in 2005 and offers sports betting, online casino, and online poker. The company is separated into two sections: France and International. Their French activities are centred in Bordeaux, while their international operations are based in Malta.

The mixed martial arts promotion is the European operator’s first collaboration with a global organisation. The agreement also represents the UFC’s first official betting partner in each of the three countries.

This year, the gambling corporation will also serve as the presenting partner for the forthcoming Paris event. Following the legalisation of the sport in 2020, the UFC had its first event in France last year. France isn’t the only market to legalise the sport, Ontario’s UFC betting ban was also revoked earlier in 2023.

Nicolas Béraud, Managing Director of Betclic, said, “We are delighted to be UFC’s first partner in our three main markets, France, Portugal and Poland. UFC has accomplished amazing things in developing the sport of MMA. It is at the core of our mission to promote and partner with emerging sports and enhance fans’ passion. With this partnership, we will offer them a new experience with increased interactivity during UFC events and some surprises for UFC Fight Night Paris on September 2!”

Nicholas Smith, UFC Vice President Global Partnerships, said, “France is an incredibly important market to the UFC. Throughout the company’s hard work to have the sport of MMA recognised, one of our main objectives was to create impactful and meaningful partnerships with local organisations. We are looking forward to working alongside Betclic to enhance our fans’ online gambling experience and bring some exciting activations to our upcoming event in Paris.”

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