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UFC announces partnership with OnePlus

North America is the UFC's biggest market, with approximate 43.3 million fans spread across 121 million TV households.

The world’s premier mixed martial arts entity, the Ultimate Fighting Championship (UFC) has announced a new marketing partnership with a global technology manufacturer, OnePlus. The new agreement will aid in the North American release of the OnePlus Nord N20 5G, an ideal entry-level smartphone that makes the power of 5G and premium specs more accessible than ever before.

The OnePlus Nord N20 5G, a segment of the Nord N series, offers premium smartphone functionalities at a low price. The gadget also has a 6.43″ AMOLED FHD+ display, an in-display fingerprint sensor, and 33W fast charging, which can provide users with a day’s worth of power in less than half an hour.

OnePlus will be incorporated into key UFC resources as an official marketing partner, such as broadcast features on select Pay-Per-Views and custom and innovative content that will be spread across UFC-owned social media networks and digital platforms.

OnePlus will also be a presenting partner on select segments of Ingrained, the UFC’s all-access video content series starring top UFC athletes. The service also includes a brand ambassador fund that will provide meaningful paid advancement opportunities to UFC athletes who participate.

North America is the UFC’s biggest market, with an approximate 43.3 million fans spread across 121 million TV households that have direct exposure to UFC broadcasts. Moreover, it has also 20 million followers across UFC’s social media platforms.

Paul Asencio, UFC Senior Vice President of Global Partnerships, said, “We’re thrilled to support OnePlus’ commitment to bring affordable 5G to North America. Our research shows UFC’s fan base over indexes on comprising early adopters of new technology, so this device and our audience makes for a great product-market fit.”

Jeff Norris, Head of Integrated Marketing at OnePlus, said, “We are very excited to be partnering with UFC to support the OnePlus brand in North America. We’re both challenger brands and revolutionizing our respective industries, and we’re ecstatic to bring OnePlus smartphones and specifically the OnePlus Nord N20 5G to UFC’s amazing fan base.”

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