The world’s premier mixed martial arts organisation, Ultimate Fighting Championship (UFC), has announced Drink West as the official beer partner in Australia.
Drink West was established in 2019 by the UFC heavyweight Tai Tuivasa and the UFC light heavyweight Tyson Pedro, who originally belongs from the centre of Western Sydney. The brand has rapidly become the best overall, just like the founders themselves.
Nick Smith, Vice President of Global Partnerships for UFC, said, “We are very enthusiastic to partner with Drink West, having a locally produced beer connect and resonate with our fans. Two of the most loved fighters on the Australian roster, Tai and Tyson have created something very special in Drink West, which we hope to help grow into something much bigger together.”
Drink West, Co-founder UFC star Tai Tuivasa, commented, “From day 1 we wanted to create a beer that we can be proud of. This beer is for our people, the hard workers, the battlers and for everyone that has a go. There is no real iconic beer from Western Sydney and that is what we are going to build. We know that we’re up against the big boys in this game, but that’s what we do and we’re here to be noticed.”
Drink West, Co-founder, Tyson Pedro, said, “We’re so excited to partner with the UFC and be the beer that fans can enjoy with their favourite fights. UFC has been a great platform for both mine and Tai’s career and even better now as we enter this partnership and grow Drink West.”
The alliance will begin on July 1, before the start of UFC 276 and International Fight Week, and will last until the end of 2022. Drink West will display a social media content series titled “Drink West Moment of the Night” throughout UFC ANZ channels for all PPV events between July and December, adequately for game-changers Tuivasa and Pedro.
Fans will also be allowed to break a chilled one with the boys at a number of UFC PPV Event Viewing Parties hosted by Drink West at various venues throughout Sydney’s Western Suburbs.
This ideal pairing follows Tyson Pedro’s long-awaited comeback to the UFC Octagon and his first-round TKO victory late last month. Tuivasa won an astounding TKO victory over Derrick Lewis at UFC 271 in February and rose to No. 3 in the UFC heavyweight rankings.