The Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organisation, has announced a groundbreaking partnership with KICK, a leading community-driven online streaming platform.
This strategic alliance will bring exclusive fighting championship content directly to fans on KICK, redefining the way MMA is consumed.
As an official partner of the top MMA organisation, KICK will launch a dedicated UFC channel, offering fans a treasure trove of exclusive content. From live fight watchalongs and behind-the-scenes footage to athlete interviews and press conferences, the channel will provide unprecedented access to the world of MMA.
Commenting on the occasion, Nicholas Smith, Vice President of Global Partnerships for TKO, said, “We’re thrilled to begin our relationship with KICK by becoming a major element of their innovative streaming service, joining some of KICK’s most well-known streamers, including Westcol, and Adin Ross. We’re looking forward to our KICK channel becoming a strong, reliable platform to drive awareness for all our live UFC events while enhancing the UFC live experience with unique, compelling content for UFC fans around the world.”
Akhil Sarin, Chief Marketing Officer at KICK, added, “We are delighted to partner with UFC to bring amazing content and behind-the-scenes access to our audience on KICK. We look forward to the launch of the UFC channel this week, with our branding set to appear on the canvas at UFC 308 in Abu Dhabi, our very own Max Holloway competing for the featherweight title, and unmissable UFC content streaming for the first time live on KICK. Make sure you tune in and engage in the chat.”
The debut of this partnership is set to coincide with UFC 308 on October 26 in Abu Dhabi, where featherweight champion, Ilia Topuria will face off against KICK streamer, Max Holloway in a highly anticipated bout. The UFC-KICK collaboration promises to redefine the MMA viewing experience, enhancing engagement for fans worldwide.
Additionally, the leading mixed martial arts promotion company continues to expand its brand partnerships, having recently signed deals with companies such as Stancé, Aires Tech, Anker, Hostage Tape, Sportz Interactive, 19 Crimes, Smith+Nephew, Venum and more.
Founded in 2022, KICK has quickly risen in the digital space as a platform for creators to connect with global audiences. With a focus on seamless streaming technology and user engagement, KICK has already secured partnerships with major entities like the Premier League club, Everton FC and the Formula 1 team, Stake F1 Team Kick Sauber. Through this alliance with UFC, KICK cements its position as a key player in delivering premium, community-driven sports content.
