The European football governing body, the Union of European Football Association (UEFA) has inked an association with Flix, a transportation firm.
The pact has enabled Flix to become the official travel partner of the UEFA Europa League and Conference League for the 2024-2027 cycle. The transportation entity will provide accessible and sustainable travel services to the UEFA fixtures.
Offering eco-friendly travel is at the core of the pact. In addition, the agreement also consists of promotions, stadium advertising and campaigns for environmental awareness.
Guy-Laurent Epstein, UEFA Marketing Director, said, “We are excited to partner with Flix, a company that connects communities across Europe through collective means of transport and shares our vision for a more sustainable future. Whether fans are travelling for a thrilling UEFA Europa League or UEFA Conference League match or planning an extended stay, we’re making it easier for them to experience the magic of football at iconic stadiums in beautiful cities across Europe.”
André Schwämmlein, CEO and Co-founder of Flix, said, “Sport connects people just like Flix does. We started 11 years ago in Germany and are now present in 44 countries worldwide. This partnership exemplifies our ambition to make sustainable travel accessible for everyone – whether for a trip to see family and friends or to cheer on their favourite football team.”
On the field, in the Europa League, SS Lazio have acquired the top spot in the points table with three wins in three matches. On the other end, in the Conference League, Chelsea FC have claimed the number one position with two victories.