UEFA has announced the extension of its partnership with the car rental company Enterprise Rent-A-Car until 2024.
The three-year agreement extension will now also include UEFA’s new third-tier club tournament, the UEFA Europa Conference League into its portfolio.
This is the third extension agreement that Enterprise has signed with the European footballing governing body, as they have been working together since 2015.
As per the agreement, the company will be receiving exposure on stadium LED board advertising, exclusive on-site experiences, and branded content across both competitions’ digital platforms.
Commenting on the extension, Guy-Laurent Epstein, UEFA’s marketing director, said, “We are thrilled to announce the continuation of our collaboration with a globally recognized and well-respected brand such as Enterprise Rent-A-Car.”
“We look forward to building on our already close cooperation and using the newly created Uefa Europa Conference League to further increase awareness of the Enterprise brand.”
Kyle Sanborn, vice president of global brand marketing at Enterprise Rent-A-Car, said, “The renewal comes at an incredibly important time for Enterprise in Europe, as we continue to invest in our network, our people, and our technologies to deliver outstanding service to our customers.”
With this agreement in place, UEFA gets its seventh sponsorship deal in place for the 2021 to 2024 Europa League and Europa Conference League sponsorship cycle.
With the addition of the Europa Conference League, it will be giving the company a sponsorship spread of 64 teams from 35 of UEFA’s 55 member associations.
Along with Enterprise Rent-A-Car, companies such as Heineken 0.0 and Hankook have also signed partnership extensions with the governing body. The body also has signed new agreements with Engelbert Strauss, Just Eat Takeaway, Swissquote, and Bwin.
Enterprise has more than 1,200 locations in Europe, including branches at key airports and major cities.