The Union of European Football Associations (UEFA), the governing body of European football, has forged a partnership with AXA, a global insurance leader.
With this agreement, AXA has been named official global partner of the UEFA Women’s EURO 2025, which will take place in Switzerland from July 2–27, 2025.
The business, which is already an active promoter of women’s football in Switzerland as the title sponsor of the Swiss women’s national league and the women’s cup, will now also sponsor the UEFA Women’s EURO 2025 volunteer programme, in which 2,500 volunteers are projected to play an important role in the tournament’s execution.
Guy-Laurent Epstein, UEFA Marketing Director, said, “AXA is a dedicated supporter of women’s football in Switzerland, so we are thrilled to partner with them for what will be an unforgettable UEFA Women’s EURO 2025. We look forward to working together to make this the can’t-miss event of next summer, while also strengthening women’s football in the host country and throughout Europe.”
Doris Keller, Tournament Director of UEFA Women’s EURO 2025, commented, “AXA, a long-time supporter and partner of women’s football in Switzerland and globally, is a perfect fit to become a global partner of UEFA Women’s EURO 2025. We look forward to collaborating with AXA on the UEFA Women’s EURO 2025 volunteer programme, as the 2,500 volunteers will play a highly essential and valuable role throughout the tournament, welcoming everyone to the host country.”
Patrick Cohen, CEO of European markets & health at AXA, said, “AXA is a strong supporter of women’s sport, as part of our drive for gender equality on all fronts – business, health, education, sports and society at large. I am incredibly proud of this sponsorship, especially as all European AXA entities pulled together to make it happen. We are thrilled to be partnering with UEFA and very much looking forward to this major international event that will bring together football fans from all over Europe.”
The 16-team championship will be taking place across eight Swiss cities, including Basel, Bern, Geneva, Zürich, St. Gallen, Lucerne, Thun, and Sion. Qualification for the UEFA Women’s EURO 2025 commenced last month and continues next week with Matchday 3. The Women’s European Qualifiers culminate in the play-offs at the end of the year.
AXA has joined adidas, Amazon, Booking.com, Electronic Arts (EA), Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway, PepsiCo, and Visa as global partners of UEFA Women’s EURO 2025.