The Union of European Football Associations (UEFA) has inked two separate deals with TEAM Marketing and Relevent Sports Group.
The UEFA committee has named TEAM Marketing as its global sales partner to market the commercial rights for its men’s club competitions that also includes the flagship UEFA Champions League, for the 2024-27 cycle. On the other hand, Relevent Sports Group has been assigned to sell the media rights only in the United States for the same cycle.
The quality of bids received by the UEFA during a tender process conducted together with the European Club Association (ECA) over the last few months states the fact that the club competitions’ new format after 2024 contains massive commercial opportunities.
In this association, UEFA will receive a plethora of services from TEAM Marketing. The international sports marketing agency will provide creative and sales support in the marketing and sale of the commercial rights along with sponsorship, media and licensing rights. In addition, TEAM Marketing will also provide account and associated services for the UEFA club competitions. Relevent Sports Group will completely focus on the sale of the media rights of the competitions in the United States.
These commercial deals will be fruitful for the clubs participating. The European football entity is also targeting ‘bigger solitary payments’ for those teams who haven’t managed to qualify to participate in European club competitions. Apart from that, the organisation also thoroughly believes that these collaborations will gather significant funding that can be invested into football development at several levels across the continent.
Speaking on the association, UEFA President Aleksander Čeferin said, “We are pleased to have seen such high-level interest from renowned parties and are delighted that the agreements reached with TEAM Marketing and Relevent Sports Group will allow further distribution of revenues to clubs across Europe at such a crucial time when financial stability is needed.
“Both companies delivered a compelling vision for European club football and we are convinced that the world’s best club football competition – the UEFA Champions League – and our other men’s club competitions will continue to go from strength to strength. I would also like to thank the European Club Association for the excellent cooperation during this highly intense bid process.”