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UEFA inks multiyear partnership with Topps

As the countdown to UEFA EURO 2024 commences this summer, exclusive products will be released.

The European football governing body, UEFA has announced a new partnership with the trading card company, Topps. The company will be UEFA’s exclusive partner from 2022 onwards and will offer fans official stickers, trading cards, and collectibles for the UEFA EURO and other UEFA national team competitions.

Along with this, Topps has also signed the football legend José Mourinho as its EURO Ambassador to personally select the players who will be included in the Topps collections to coincide with the announcement and activation of the partnership.

As the countdown to UEFA EURO 2024 commences this summer, exclusive products will be released. Mourinho will assist in the selection of players from multiple national teams who will be included in the Topps sticker album.

Topps and UEFA have agreed on a contract for UEFA EURO 2024, UEFA EURO 2028, and other UEFA national team competitions, including the UEFA Nations League finals and UEFA Women’s EURO 2025, in addition to being an official partner of the UEFA Champions League and all other UEFA club competitions. Topps will be the licenced partner from 2022 to 2028.

David Leiner, Global General Manager of the Topps Company, said, “This is a milestone moment for Topps in our ongoing global expansion as we celebrate our first partnership with EURO in our 70+ year history. We’re thrilled to be the official partner of one of the most esteemed sporting events in the world and we look forward to continuing our mission of bringing collectors and fans of all ages closer to their favourite athletes by providing official stickers, trading cards, collectibles and more, to football fans across the world.”

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