SonyLIV, the exclusive digital broadcaster of the UEFA Euro 2024, has announced a resounding success with over 20 brands partnering for the high-octane football tournament.
This strategic collaboration, which includes a co-presenting sponsor, a co-powered by sponsor, and eight partner sponsors, underscores the immense popularity and reach of the European championship on the platform.
The platform’s high-impact marketing campaign, “Universe Ka Sabse Bada Football Festival of 2024,” is a key factor driving this success, featuring Bollywood star Kartik Aaryan. The campaign garnered over 5.8 million views on YouTube alone.
The surge in viewership is evident in the platform’s impressive 560% growth in key users aged 25 to 44. This young and engaged audience has proven highly attractive to advertisers, leading to a diverse range of brands partnering with the streaming platform. Companies such as Johnnie Walker, Maruti Suzuki India, Acko, Black & White, Coinswitch, AMFI, Myntra, Disney Cruises, Rado, Amul, BMW, Redbull, Motorola, Jameson, LIC, Apple, Haier, GSK, Volvo, Apollo Tyres, Amazon, Ultratech, Seiko, Jim Beam and others have joined the platform to leverage the tournament’s reach and connect with football enthusiasts.
Commenting on the associations, Ranjana Mangala, Head- Sr. Vice President, Ad Sales Revenue, Digital Business, said, “We are thrilled with the overwhelming response to the UEFA Euro 2024 on Sony LIV. The passion & engagement of Indian football fans has been truly exceptional. We are grateful for the incredible partnerships we have been able to leverage with sponsors, who made this a truly unforgettable experience for viewers. Looking ahead, we now prepare for a thrilling sports calendar.”
As the continental showpiece climaxes with Spain vs. England final on July 15, the OTT platform continues strengthening its position as a leading sports streaming platform. Beyond the summer football spectacle, the network boasts an impressive portfolio of sports rights, including the Indian Street Premier League (ISPL), Durand Cup, FA Cup, Bundesliga, Saudi Pro League (SPL), WWE, Australian Open, NBA, and more. Additionally, fans can look forward to the India Tour of Zimbabwe, India’s Tour of Sri Lanka, and Australia’s Tour of England in the coming months.