American online travel shopping company Expedia Group signed the sponsorship deal extension with the UEFA Champions League, the original deal which was signed back in 2018 has been extended for one more year and now will carry on until the end of the 2021/22 Champions League season.
The deal will see Expedia Group continue being the ‘Official Travel Partner’ of the European competition, along with this deal, Expedia also has the sponsorship rights for the UEFA Super Cup, Youth League finals, and the Futsal CL finals.
“We are very pleased that Expedia Group has chosen to extend its involvement with UEFA’s flagship club competition for another year. Following some really entertaining campaigns such as Dream Island, Glory Hunters, or Casa de Cantona over the past three years, we look forward to what activations Expedia and Hotels.com have in the pipeline for fans this season.”
Expedia will have their induced advertisements throughout the tournament around the stadiums as they have in the previous three years, multi-market brand campaigns will also be launched to promote the brand.
With the 2021/22 season of the UEFA Champions League right around the corner, the teams will soon be allotted in their respective groups where they will kick off the new season of the Champions League.
With the extension, Jon Gieselman, President of Expedia Brands said, “We’re delighted to extend our strong partnership with the UEFA Champions League. Fans love football, and those same fans love to travel – it’s as simple as that. Our premium brands offer the best way for fans to get behind their favorite football clubs and when possible, explore new destinations while they’re doing it.”