UEFA Champions League Final: Borussia Dortmund Sponsors Watch

Borussia Dortmund was recognised as the 12th richest football team worldwide and the second richest sports club in Germany in 2021.

The Bundesliga club, Borussia Dortmund (BVB) is one of the top football teams in Germany, boasting eight league championships, five DFB-Pokals, one UEFA Champions League (UCL), one Intercontinental Cup, and one UEFA Cup Winners’ Cup.

Formed in 1909 by 18 Dortmund football players, the soccer team is part of an enormous membership-based sports club that have over 189,000 members in 2023, marking Borussia Dortmund the globe’s fifth-biggest sports club by membership.

In the last Bundesliga season, the team ended up fifth in the standings, with 63 points courtesy of 19 wins and eight draws. The season is not yet over as die Schwarzgelben have the epic UCL finals ahead of them against Real Madrid CF on Sunday, June 2 at 12:30 AM IST at Wembley Stadium.

In addition, the group has a strong reputation in the financial industry. According to Deloitte’s annual Football Money League, the club was recognised as the 12th richest football team worldwide and the second richest sports club in Germany in 2021.

Here’s a summary of BVB’s current sponsors, sorted by categories:

Main Sponsors:

Ionos: Established in 1988, 1&1 quickly grew into the biggest hosting company in Germany and now operates in more than 10 countries throughout the world. IONOS by 1&1 has its own data centres in the United States and Europe that adhere to the highest European security and data protection standards.

Evonik: Evonik is a global leader in specialty chemicals. The core of Evonik’s corporate strategy is its emphasis on expanding its niche business portfolio, customer-focused innovation capabilities, and a reliable, performance-driven company culture.

Puma: Puma is a well-known German company that was founded in 1948 and is best known for its cutting-edge athletic clothing, accessories, and footwear. The company’s mission is to use innovative performance technology to enable athletes reach their greatest potential.

BVB Champion Partner:

GLS Group: GLS Group is one of Europe’s leading self-sufficient parcel service providers, with an established local presence in nearly every country on the continent. It also has wholly-owned subsidiaries in Canada and on the West Coast of the United States that operate within the same GLS network.

Bwin: bwin is an Austrian online betting company that provides sports betting, poker, casino games, and soft and skill games. Poker and sports betting generate the majority of its revenue. Bwin boasted over 20 million registered clients in more than 25 core markets.

ROWE: Since 1995, ROWE has endured for excellent lubricants and offers a complete product line that is available in over 80 countries.

EA Sports FC: The EA SPORTS FC platform features the most major events, leagues, and players from both men’s and women’s football. FIFA, one of the most well-known video game franchises, has been relaunched as EA Sports FC.

BRINKHOFF’s No 1: BRINKHOFF’s No. 1 has always been a touch distinctive. Formed in 1844, brewed and produced in the Ruhr region, it is not a conventional beer, but one with the persona.

SIGNAL IDUNA: SIGNAL IDUNA Group provides insurance and financial services. In 1999, Signal Versicherungen of Dortmund and Iduna Nova Group of Hamburg merged to form the group.

Wilo: With its headquarters located in Dortmund, Germany, Wilo is a European producer of pumps and pump systems for the water, industrial and building technology industries.

Hankook Tire: Established in 1941 in Seoul, the capital city of South Korea, Hankook Tyre is a prominent global producer of radial tyres. Every year, the firm produces more than 97 million tyres for use in racing, commercial vehicles, and passenger cars.

DEW21: Dortmund Energy and Water Supply GmbH (DEW21) has provided natural gas, electricity, heat and water to people of and around Dortmund.

adesso: With over 9,900 workers and projected annual sales of more than EUR 1 billion in 2023, adesso Group is one of Germany’s major IT service providers, with strong development potential. adesso optimises fundamental business processes through consultancy and software development at its own facilities in Germany, other locations in Europe, and the first offices in Asia, as well as for a large number of local customers.

ESET: ESET is a cybersecurity-focused software corporation. ESET’s security products are manufactured in Europe, and the company provides protection software to over 200 nations and territories globally. Its software has been localised into over 30 languages.

BVB Premium Partner: Apotal primarily sells over-the-counter medications, cosmetics, and health products via e-commerce.

Atlas Safety Shoes: Atlas is a prominent maker of safety shoes in Europe. Every year, 2.6 million pairs of safety shoes are produced at Dortmund’s contemporary manufacturing facility. Its extensive manufacturing expertise is founded on its seasoned specialists, whose knowledge is the critical success factor.

Coca-Cola: Coca-Cola is a global beverage company with outlets in more than 200 nations and territories. Coca-Cola serves to a wide spectrum of consumer interests, including water, sports drinks, coffee, tea, and juice brands such as Dasani, Powerade, Costa, and Minute Maid.

Eurowings: Eurowings is Lufthansa Group’s affordable airline that specialises in direct flights throughout Europe.

Rügenwalder Mühle: Rügenwalder Mühle, established in 1834 and based in Bad Zwischenahn, Germany, is one of the nation’s top makers of branded plant-based meat alternatives. The family-run business is an innovator in the German meat alternatives market, having founded and defined it in 2014.

Workday: Workday is a US-based company that provides on-demand software for student information systems, human resources administration, and financial management.

STIEBEL ELTRON: Based in Holzminden, Germany, Stiebel Eltron is a firm that produces heat pumps and other central heating devices. The company was established in Berlin in 1924 by Dr. Theodor Stiebel under the name Stiebel Eltron.

Sorare: The cryptocurrency-based fantasy sports game, Sorare was produced in 2018 by Adrien Montfort and Nicolas Julia. On this fantasy gaming platform, users can purchase, trade, and play with official digital cards.

Coinbase: Coinbase is an American publicly traded corporation that offers a cryptocurrency exchange platform. Coinbase is a distributed corporation, thus all employees work remotely. It is the biggest cryptocurrency exchange in the United States by trading volume.

REWE: REWE is a German grocery chain and the principal brand of the Rewe Group, which has its headquarters in Cologne. The title is an acronym of the original name “Revisionsverband der Westkauf-Genossenschaften”. With over 3,300 outlets, Rewe is the second-largest food supplier in Germany.

BVB Partner:

In this category, L’Oréal, TENWAYS,, Getränke Weidlich, Ullrich Anlagenbau, Aral, 21, Sony, Schauinsland-Reisen, OBO Bettermann, PRIME, Melitta, FLEX, SolaX Power, Topps, GGM Gastro, Rahr Nachrichten, Stölting, Kitzbüheler Alpen are the brands included. 

BVB Regional Partner:

Notably, the likes of DSA, DB Cargo, Tokyo University, Built For Athletes, MSports, afizzionados, Xing Kong, Stiebel Eltron, MAHSA University, and AIMS are the firms added to this category.

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