UEFA Champions League 2022/23: Sponsors Watch

Given the tournament's enormous stature, various lucrative brands will undoubtedly leave no chance to get associated with it.

The most awaited European football competition, UEFA Champions League 2022/23 is back again and set to begin tonight i.e. September 6. The tournament will run until June 10, 2023. The final will be held at Istanbul’s Atatürk Olympic Stadium, home of the Turkish national team.The stadium is renowned for hosting the 2005 final when Liverpool came back from 3-0 down to defeat AC Milan in the ‘Miracle of Istanbul.

Returning to this year’s UEFA Champions League, all six group matchdays will be completed before the FIFA World Cup break, with the knockout rounds beginning in February 2023. This implies there is going to be a lot of football action all over the year, and we can envision the excitement of enthusiasts who are prepared to see back-to-back UCL games in the coming months.

Given the tournament’s enormous stature, various lucrative brands will undoubtedly leave no chance to get associated with it. Let’s take a look at the UEFA Champions League 2022/23 sponsors:

Official Global Sponsors:

For this season, UEFA has roped in eight sponsors in this category, which also includes OPPO. The Chinese smartphone manufacturer landed a two-year deal for the event to become a global sponsor.

UEFA also has a long-standing partnership with the beer brand, Heineken. The beer company from the Netherlands intends to remain the only beer company affiliated with the UCL. This demonstrates the brand’s loyalty over time and the value it places on the event.

The tournament also has Lay’s as a global partner. Over the years, the brand has launched various campaigns with the Paris Saint-Germain (PSG) footballer, Lionel Messi.

In the latest development, the competition has also onboarded the national flag carrier of Turkey, Turkish Airlines, as a global sponsor.

Furthermore, brands like Sony PlayStation, Just Eat Takeaway, FedEx and Mastercard are also associated with the tournament as official global sponsors.

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