UEFA has reportedly stopped sponsors from promoting and advertising LGBTQ themed induction from two matches of the quarter-final stage, the reason being that UEFA prefers to follow the legal framework of every specific region.
German automobile manufacturing company Volkswagen has reportedly said that UEFA has asked to not show any LGBTQ themed averts during the Euros 2020, in response to which Volkswagen stated that they regret UEFA’s decision and would like to portray a clear stance in the freedom of diversity.
UEFA however, stated that all other sponsors except Volkswagen have complied with their guidelines to not show LGBTQ themed advertisements. Volkswagen will be promoting rainbow-themed diversity for the matches that are to be held in London and Rome for the remaining tournament.
The protests have riled up ever since UEFA denied permission to the local authorities to light up the Allianz Arena in rainbow colours for the group stage tie of Germany and Hungary. The strong protests also saw Hungary’s Prime Minister Viktor Orban cancel his trip to watch the match. Germany’s captain, Manuel Neuer was seen wearing Rainbow coloured Armband indicating support for diversity.
UEFA is also investigating an incident at the Baku stadium where a fan had their rainbow-coloured flag confiscated, the protests are bound to harm UEFA’s reputation and this will be evident at the upcoming semi-finals where Spain go against Italy and England face Denmark.