The Serie A club, Udinese Calcio have developed a global partnership with APU Apustaja, the popular meme coin.
This deal begins effectively with the 2024–25 season. The collaboration is part of a growing global campaign in which APU is actively pushed in mainstream media worldwide and other high-profile sports partnerships such as World Championship Boxing.
The association will also involve APU’s emblem prominently displayed on the jersey sleeve, and LED panels along the pitch during home matches. In addition, the brand will be featured on marketing assets such as social media, interview background branding, and match tickets for promotional purposes.
Udinese Calcio stated, “We are proud to partner with APU, one of the most innovative and engaging companies within the crypto sector. Like APU, we are innovators, and we believe there can be a lot of overlap between our companies when it comes to principles and best practices, something we are very keen to explore. As a club we keep up with the times and are delighted to start partnering with a leading platform that many sports brands already trust.”
APU spokesperson said, “This is a proud day for the APU community. We are thrilled with the partnership with Udinese Calcio. This partnership further enhances our vision to integrate the meme coin culture into mainstream sports and reach a global audience. Serie A football is one of the top leagues in the world and provides a huge platform to showcase the potential and fun of APU Apustaja to millions of football fans worldwide.
“Additionally, APU.com is partnering with Udinese to promote and spread sustainability initiatives. Leveraging our engaged and diverse community, we aim to amplify Udinese’s efforts in environmental sustainability by encouraging eco-friendly practices, supporting green projects, and raising awareness about the importance of sustainability. Through our combined efforts, we aspire to create a positive impact that extends beyond the Crypto space, fostering a healthier planet for future generations.”
Before this, the unit also named Banca 360 FVG as co-sponsor for two years.