US Soccer scores Jim Beam as official spirit sponsor

Jim Beam and U.S. Soccer will host block parties across the country, transforming neighborhoods into vibrant celebrations of soccer and the American spirit.

The Bourbon giant, Jim Beam and the United States Soccer Federation, have announced a multi-year partnership, making the bourbon brand the official spirit sponsor.

This strategic alliance brings together two American icons: Jim Beam’s rich heritage and the U.S. soccer community’s passionate energy.

The partnership sees Kentucky bourbon prominently featured at key matches throughout the year. This includes games played by the U.S. Men’s National Team (USMNT), the U.S. Women’s National Team (USWNT), and Extended National Teams. Fans attending these matches can expect an enhanced game-day experience with Jim Beam’s involvement. The USSF and the Kentucky classic will co-create engaging fan events and on-field activations, adding to the excitement.

Rashidi Hodari, Managing Director of James B. Beam Distilling Co., said, “Jim Beam is thrilled to join forces with the U.S. Soccer Federation. Through this partnership we aim to unite those who love the game worldwide, empowering them to passionately express and exchange their adoration. At Jim Beam, we value new connections that are formed when people can experience moments together, that’s why we’re committed to enhancing and fostering a sense of community across the country. We look forward to raising a glass to the passionate fans of the U.S. Soccer Federation at matches across the country.”

Dan Gaiman, Sr. Vice President of Partnership Development & Strategy at U.S Soccer, said, “U.S. Soccer is thrilled to welcome Suntory Global Spirits as its Official Spirits Partner during this incredibly exciting runway for our sport. Jim Beam is an iconic brand that brings people together and we’re looking forward to collaborating to further enhance the U.S. Soccer fan experience.”

The collaboration extends beyond domestic matches, encompassing the highly anticipated FIFA World Cup 2026 and the Copa America 2024, co-hosted by the United States. Jim Beam’s commitment to U.S. soccer reflects the brand’s dedication to supporting American athletic excellence on the world stage.

The partnership officially kicks off today with a celebratory block party in Orlando, Florida, before the U.S. Men’s National Team’s match against Brazil (June 13, 4:30 AM IST). Throughout the year, the Beam family bourbon and U.S. Soccer will host similar block parties across the country, transforming neighbourhoods into vibrant celebrations of soccer and the American spirit.

Jim Beam is the world’s best-selling bourbon, crafted by seven generations of family distillers since 1795. The brand offers a variety of bourbons, including Jim Beam Black, Jim Beam Double Oak, and Jim Beam Rye. Jim Beam is part of Suntory Global Spirits, a world leader in premium spirits.

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