The number of sponsors on the Indian Premier League (IPL) 2023 opening day transmission was 40% lower than the number of sponsors on the opening day the previous year. The number of advertisers for the IPL’s initial television match last year was 52; this year, that number for the same fixture was 31.
BARC numbers were used to validate the marketers’ data. The data is for all TV feeds where the IPL is shown. Usual large spenders have skipped TV this time which has led to some significant absences from last year’s IPL including OnePlus, Samsung, Flipkart, Netmeds, Muthoot, BYJU’s, CRED, PhonePe, Meesho, Vedantu, Spotify, and Havells.
The Indian marquee competition’s TV broadcasting rights are held by Disney Star. The global media juggernaut invested INR 23,575 crore for TV rights for the 2023–2027 cycle.
The IPL had about 100 TV advertisers in total for the previous season. Additionally, the number of TV sponsors has significantly fallen from 16 last year to 13 this year (according to the broadcaster) for the broadcaster up until the first game.
IPL TV ad rates have significantly decreased, according to reports from media agencies, as a result of fierce competition and bad market conditions