Turner Sports has signed two separate multi-year sports betting partnerships with FanDuel and DraftKings, making them exclusive sportsbook partners of certain Turner Sports and Bleacher Report properties.
FanDuel’s deal includes exclusive integrations for NBA content, including TNT live telecasts and Bleacher Report digital channels such as the B/R app. It will also integrate sports betting insight and analysis directly into the NBA viewing experience.
DraftKings will be the exclusive sportsbook and daily fantasy sports provider across Turner and Bleacher properties, excluding NBA programming. They will provide betting odds and daily fantasy statistics, personalized automated alerts, and editorial pieces across B/R channels, including the B/R, Betting vertical.
Ezra Kucharz, Chief Business Officer at DraftKings, said, “Regulated betting is quickly becoming a fixture of modern sports entertainment, and this collaboration with Turner Sports further scales the reach of our products and content to engage fans. Turner Sports platforms provide exceptional content as they continually captivate sports audiences. Their medium aligns with the DraftKings’ brand, and we look forward to delivering a seamless experience for readers and viewers while also broadening our visibility.”
FanDuel Group’s chief marketing officer Mike Raffensperger said, “Turner Sports is a leader in the media industry and, together, we’re bringing viewership to the next level by offering exclusive sports betting content that’s directly integrated into their NBA programming. We’ll be incorporating FanDuel Sportsbook odds and analysis into Turner Sport’s live broadcasts and Bleacher Report’s digital content, offering a new and enhanced experience for NBA fans.”