The former Indian captain and the ex-president of the Board of Control for Cricket in India, Sourav Ganguly has been named the brand ambassador of Tripura Tourism.
Tripura Chief Minister, Manik Saha used his social media platforms to convey the message to the people about the appointment of the 50-year-old Indian cricketing legend as the new face of tourism in the beautiful north-eastern state of India.
He said in his tweet, “It’s a matter of great pride that former captain of Indian cricket team Shri Sourav Ganguly Ji has accepted our proposal to be the Brand Ambassador of Tripura Tourism. Had a telephonic conversation with him today. I am confident that Shri Ganguly Ji’s participation will definitely give an impetus to the state’s tourism sector.
It's a matter of great pride that former captain of Indian cricket team Shri Sourav Ganguly Ji has accepted our proposal to be the Brand Ambassador of Tripura Tourism. Had a telephonic conversation with him today.— Prof.(Dr.) Manik Saha (@DrManikSaha2) May 23, 2023
I am confident that Shri Ganguly Ji's participation will… pic.twitter.com/1QwRmXh7T9
There was also a meeting held in Ganguly’s residence which was attended by the tourism minister of Tripura, Sushanta Chowdhury, and other state officials to discuss this new proposal.
Speaking of this new association, Sushanta Chowdhury, Tourism Minister of Tripura, said, “Our Tripura state tourism needs a lot of promotion and proper branding to take it to the world and for that we need a popular brand ambassador who is known all over the world! Who could be a more popular personality than our beloved Dada Sourav Ganguly, the former captain of the Indian cricket team, to promote Tripura’s tourism to the world?”
Profoundly known as “The Prince of Calcutta” as well as “Dada”, Sourav was recently seen serving as the Director of Cricket of the Indian Premier League (IPL) team, Delhi Capitals (DC).